diff --git a/cmd/gopls/main.go b/cmd/gopls/main.go
index 3111da25cc..d8ab33705b 100644
--- a/cmd/gopls/main.go
+++ b/cmd/gopls/main.go
@@ -19,5 +19,5 @@ import (
 
 func main() {
 	debug.Version += "-cmd.gopls"
-	tool.Main(context.Background(), cmd.New("", nil), os.Args[1:])
+	tool.Main(context.Background(), cmd.New("gopls-legacy", "", nil), os.Args[1:])
 }
diff --git a/gopls/main.go b/gopls/main.go
index 8788239d71..8f49ccc935 100644
--- a/gopls/main.go
+++ b/gopls/main.go
@@ -17,5 +17,5 @@ import (
 )
 
 func main() {
-	tool.Main(context.Background(), cmd.New("", nil), os.Args[1:])
+	tool.Main(context.Background(), cmd.New("gopls", "", nil), os.Args[1:])
 }
diff --git a/internal/lsp/cmd/cmd.go b/internal/lsp/cmd/cmd.go
index c4590379db..6826d04032 100644
--- a/internal/lsp/cmd/cmd.go
+++ b/internal/lsp/cmd/cmd.go
@@ -45,6 +45,9 @@ type Application struct {
 	// The base cache to use for sessions from this application.
 	cache source.Cache
 
+	// The name of the binary, used in help and telemetry.
+	name string
+
 	// The working directory to run commands in.
 	wd string
 
@@ -59,12 +62,13 @@ type Application struct {
 }
 
 // Returns a new Application ready to run.
-func New(wd string, env []string) *Application {
+func New(name, wd string, env []string) *Application {
 	if wd == "" {
 		wd, _ = os.Getwd()
 	}
 	app := &Application{
 		cache: cache.New(),
+		name:  name,
 		wd:    wd,
 		env:   env,
 	}
@@ -72,7 +76,7 @@ func New(wd string, env []string) *Application {
 }
 
 // Name implements tool.Application returning the binary name.
-func (app *Application) Name() string { return "gopls" }
+func (app *Application) Name() string { return app.name }
 
 // Usage implements tool.Application returning empty extra argument usage.
 func (app *Application) Usage() string { return "<command> [command-flags] [command-args]" }
diff --git a/internal/lsp/cmd/cmd_test.go b/internal/lsp/cmd/cmd_test.go
index 3dbab9ed50..64d74ebe6b 100644
--- a/internal/lsp/cmd/cmd_test.go
+++ b/internal/lsp/cmd/cmd_test.go
@@ -39,7 +39,7 @@ func testCommandLine(t *testing.T, exporter packagestest.Exporter) {
 	r := &runner{
 		exporter: exporter,
 		data:     data,
-		app:      cmd.New(data.Config.Dir, data.Exported.Config.Env),
+		app:      cmd.New("gopls-test", data.Config.Dir, data.Exported.Config.Env),
 		ctx:      tests.Context(t),
 	}
 	tests.Run(t, r, data)
diff --git a/internal/lsp/cmd/definition_test.go b/internal/lsp/cmd/definition_test.go
index bf1531a658..992149d0fe 100644
--- a/internal/lsp/cmd/definition_test.go
+++ b/internal/lsp/cmd/definition_test.go
@@ -55,7 +55,7 @@ func TestDefinitionHelpExample(t *testing.T) {
 		fmt.Sprintf("%v:#%v", thisFile, cmd.ExampleOffset)} {
 		args := append(baseArgs, query)
 		got := captureStdOut(t, func() {
-			tool.Main(tests.Context(t), cmd.New("", nil), args)
+			tool.Main(tests.Context(t), cmd.New("gopls-test", "", nil), args)
 		})
 		if !expect.MatchString(got) {
 			t.Errorf("test with %v\nexpected:\n%s\ngot:\n%s", args, expect, got)
diff --git a/internal/lsp/cmd/format_test.go b/internal/lsp/cmd/format_test.go
index b486fac1b9..b7cdabdcfe 100644
--- a/internal/lsp/cmd/format_test.go
+++ b/internal/lsp/cmd/format_test.go
@@ -37,7 +37,7 @@ func (r *runner) Format(t *testing.T, data tests.Formats) {
 				//TODO: our error handling differs, for now just skip unformattable files
 				continue
 			}
-			app := cmd.New(r.data.Config.Dir, r.data.Config.Env)
+			app := cmd.New("gopls-test", r.data.Config.Dir, r.data.Config.Env)
 			got := captureStdOut(t, func() {
 				tool.Main(r.ctx, app, append([]string{"-remote=internal", "format"}, args...))
 			})